AI Insights · Timothy · July 2022
Top 5 Social Apps on Android in Madagascar: Q2 2022
In Q2 2022, the top social apps on Android in Madagascar exhibited varied performance trends in downloads, revenue, and active users. Discover the key metrics and insights from Sensor Tower.
During the second quarter of 2022, the top five social apps on the Android platform in Madagascar displayed diverse trends in downloads, revenue, and active users. Here’s a closer look at their performance:
Facebook Lite experienced fluctuations in weekly downloads, starting with around 10.7K at the beginning of April and peaking at 12K mid-month. The downloads dipped to approximately 5.5K in mid-May but recovered to around 10.8K by the end of June. Weekly active users for this app showed a steady increase, starting at about 80K at the end of March and reaching approximately 91K by the end of June.
Facebook demonstrated a consistent trend in weekly revenue, peaking at $137 in late April before gradually decreasing to approximately $92 by the end of June. Weekly downloads remained relatively stable, ranging from 3K to 4K throughout the quarter. Active users saw a steady rise from approximately 73K at the end of March to around 90K by the end of June.
TikTok generated notable weekly revenue, peaking at around $1.6K at the end of March and gradually declining to approximately $1.1K by the end of June. Downloads fluctuated, starting at 3.3K at the end of March and dipping to about 1.9K by mid-June before recovering to approximately 2.4K by the end of the quarter. Active users showed an upward trend, increasing from around 40K at the end of March to approximately 46K by the end of June.
TikTok Lite - Save Data experienced steady weekly downloads, starting at around 1.8K at the end of March and peaking at approximately 2.9K by the end of April. Downloads remained relatively stable around 2.7K towards the end of June. Active users showed a consistent increase from approximately 6.2K at the end of March to about 13.8K by the end of June.
Instagram exhibited stable weekly revenue, maintaining around $1 throughout the quarter. Downloads started at around 2.6K at the end of March and fluctuated throughout the quarter, ending at approximately 2.2K by the end of June. Active users saw a gradual increase from about 105K at the end of March to approximately 111K by the end of June.
These insights, derived from data provided by Sensor Tower, reveal the dynamic nature of user engagement and monetization for social apps in Madagascar. For more detailed insights, visit Sensor Tower.
